Een interessante website, dat is SEO.
“Op nummer 1 staan in de zoekmachines!” is de grootste droom van vele klanten. Ze tellen vaak duizenden euros neer om die droom werkelijkheid te maken. Het kan echter veel eenvoudiger. Uiteindelijk is er slechts één duurzame manier om goed te scoren in zoekmachines: een interessante website hebben.
De heilige drievuldigheid van SEO.
Los van alle ellenlange lijstjes die je vindt op het internet omtrent zoekmachineoptimalisatie, zijn er 3 voorwaarden waar iedereen het over eens is.
- Degelijke technische infrastructuur.
Deze wordt aangeleverd door je professionele webbouwer. Er zijn maar weinig CMSen meer die geen rekening houden met SEO vriendelijke urls, metatags en titles. - Interessante content.
Interessante teksten, op een scanbare manier geschreven, rond relevante keywords. Je kan deze zelf schrijven, of laten schrijven door specialisten. - Links binnen en naar je website.
Links binnen je website helpen bezoekers – en zoekmachines – de weg te vinden. Deze leg je zelf.
Links naar je website moet je verdienen. Overtuig mensen om een link naar jouw pagina’s te plaatsen. Dit doe je met unieke en interessante content.
Denk eens na: waarom plaats jij een link naar een andere site? Deze voorwaarden gelden ook voor jou!
Laat je niet kisten.
Er wordt veel onzin verkocht rond zoekmachineoptimalisatie. Om te scoren hou je het best eenvoudig, en hanteer je bovenstaande drie regels.
Het enige wat je je nog moet afvragen is: zorg ik zelf voor die content, of laat ik me helpen door externen? In het laatste geval: geef ons een seintje!
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Tags: content, copywriting, resultaten, seo
199 Responses to “Een interessante website, dat is SEO.”
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