Theoretisch model voor de perfecte website.
Webbouwers aarzelen soms om de Youreca bezoekersanalyses aan te bieden aan hun klanten. Het lijkt als een schuldbekentenis: “De site die we hebben opgeleverd is niet perfect, hij heeft analyse en aanpassingen nodig om dichter bij de perfectie te komen.” Logisch!
Het doel van een bezoekersanalyse
We proberen om ‘gevoel’, ‘mening’ en ‘ik denk dat…’ zoveel mogelijk buiten te sluiten, en te focussen op cijfermateriaal. Cijfermateriaal dat we gebruiken om de bezoekers beter te begrijpen. Waar klikken ze? Waarom klikken ze? Wat lezen ze? Waarom registreren ze (niet)? ….
De conclusies die we trekken op basis van dit cijfermateriaal, worden gebruikt om de site te tweaken. We proberen zo met schijnbaar kleine aanpassingen grote resultaten te boeken. Met onze follow-up analyses controleren we vervolgens wat het effect is van ons advies, en of we eventueel nog ergens kunnen bijsturen.
De eer van de webbouwer
We begrijpen dat deze manier van werken zowel voor webbouwer als voor klant vreemd kan overkomen. “De site is nog geen jaar oud en er zijn al aanpassingen nodig?”
Dit heeft echter niets te maken met de skills van de webbouwer. Er is namelijk geen theoretisch model voor het bouwen van de perfecte website. Hoe uw website scoort is volledig afhankelijk van het publiek dat u ermee bereikt, en de manier waarop zij zich online bewegen.
Veel webbouwers doen de moeite om hier op voorhand rekening mee te houden, en leveren daardoor ook websites op die al zeer goed presteren. Maar zelfs dan vinden we dankzij de cijfers nog ‘laaghangend fruit’: Kleine zaken die verbeterd kunnen worden om de prestaties toch nog te verbeteren.
De handen in elkaar slaan
Als we er in slagen de drie partijen op één lijn te krijgen: klant – webbouwer – youreca, dan zijn we in staat om samen grote successen te boeken. Elk met zijn onmisbare expertise, kunnen we zorgen voor meer bezoekers, en meer conversies.
Weten hoe we dat in de praktijk aanpakken? Geef ons gerust een belletje. Je kan Anthony bereiken op +32 485 15 66 13. Tot zo!
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Tags: Bezoekersanalyses, conversie, webbouwers, webmaster outsourcing
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